EP.27: INTERVIEW WITH SUSAN DOLAN OF DIG MUSIC

This week on SyncRiffs, Charles interviews music supervisor Susan Dolan of Dig Music. Susan has spent the last fifteen years spearheading the music related aspects of productions. Some of her past work includes placements and scores in notable ad campaigns for Fortune 500 companies, network TV shows and award winning independent films.

Topics

0:00 Introduction

1: 28 Entering the Industry

2:06 New York ad agency in the early days

2:41 Moving to Los Angeles and connecting with KCRW

3:41 Working at Hum Music

4:47 Working on ABC’s Men In Trees

7:08 Working as an Indie Music Supervisor

8:09 What prepared Susan to work in the Ad space

9:39 The Art of Working as a Music Supervisor

10:15 Focusing and learning from past clearances

11:52 The overall arc of working in the Ad Space

13:20 Guiding clients in the Ad Space

15:29 Working with different teams and adding value

15:50 Car Commercials

18:45 Soundtracks

20:20 Trends and Cultural Events

23:54 Brand alignment with artist identity

25:01 Band identity matching with an Artist Brand

26:05 Social media and driving the creative process

27:44 The ability of brands to break an indie band

29:50 Ads and connecting with their end consumer

31:03 Artificial Intelligence and the challenges

32:40 Current trends in Ads and counter movements

35:47 Navigating evergreen tracks and budgets

38:26 Cover tunes and the creative process

40:24 The role of musicologists and “sound alikes”

41:49 Susan’s Spotify playlist

Susan Dolan website: https://www.digmusic.tv/work

IG: @dig_music

🎙️ SyncRiffs is a weekly podcast where we discuss sync placements in multimedia (TV/Film/Advertising, etc.), the music industry, pop culture and everything in between including exclusive interviews with musical artists, composers, agents, and music supervisors where we riff about syncs and the state of the music industry.

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Music: "Flying Tigers" from Magic Tiger

Podcast produced by Blue Buddha Entertainment

This content is for educational purposes. We encourage others to conduct proper research, and if needed, consult an attorney for any legal advice regarding music licensing. (c) (p) 2023

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