EP. 54: AI & Sync Licensing Secrets: How to Get Your Music on TV & Film

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Want to get your music placed in TV shows, films, ads, and streaming platforms—even as AI shakes up the industry?

In this episode of SyncRiffs, host Charles Levan talks with sync pros Marcus Mannersen and Nathan Foreman about how to break into music licensing, use AI as a tool (without losing your creative edge), and network your way to placements.

You’ll learn:

How AI is transforming music production & sync licensing

The exact steps to get your music placed in TV, films, and commercials

Networking tips to connect with music supervisors and sync agents

How to balance life, family, and a creative career

The biggest mistakes to avoid as an indie musician

If you’re a songwriter, producer, or indie artist looking to earn money and exposure through sync, this episode gives you insider tips and proven strategies to get started—and get paid.

Nathan Foreman, is a music producer for artists, television, commercials, and film. Originally from Woodbridge, Virginia, this Virginia native graduated with a Bachelor's Degree in Recording Arts from Full Sail University in 2014. Some of his most notable music placements include Fortnite, Real Housewives of Potomac NBA, League of Legends, Rhythm + Flow, J.I. The Prince (a finalist on Rap Game), and many more. After creating an organic and driven community, he decided to start his own sync agency in 2023 called Supr Selectiv. Supr Selectiv is a sync agency that celebrates diversity and authenticity in TV, film, and Ads. We’ve built a home for distinctive, artist-driven music, uniting creative minds from around the world.

Marcus Manderson (@dafingaz) is a versatile composer, educator, and creative networker based in Northern Virginia, specializing in trailer music, sync licensing, and music education. Known for his genre-blending sound and rapid creative process, Marcus has composed for tours, Disney attractions, Netflix trailers, and major networks. A passionate speaker and educator, he champions diversity in music and inspires the next generation through workshops and panels at NAMM, SXSW, and beyond.

Chapters

00:00 Introduction to the State of the Music Industry

02:10 Navigating AI in Music Creation

04:50 The Impact of AI on Copyright and Ownership

07:31 Personal Experiences in Sync Licensing

10:14 The Role of Sample Packs in Music Production

13:07 Building a Community in the Music Industry

15:50 Balancing Creativity and Administration

18:27 Reflections on the Evolution of Music Distribution

22:29 Balancing Work and Music Production

24:23 Navigating Opportunities in Sync Licensing

26:00 Understanding Music Structure for Sync

34:31 Advice for Aspiring Sync Music Creators

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