Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
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EP #529 - Igor Martin & Ramzi Bouzerda: Product-Led or Sales-Led growth? Lessons from Swiss Deeptech Founders
Manage episode 517375811 series 1259851
Content provided by Swisspreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Swisspreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Timestamps
04:53 - Product-Led vs. Sales-Led Growth
14:22 - How to Educate a Slow-Moving Market
24:43 - Sales Metrics in a product vs sale- led approach
34:16 - Choosing between product-led or sales-led
This episode was produced by Founders Hive — a community of founders, experts, and investors driving entrepreneurship in Switzerland. We support early-stage startups in becoming investment-ready and guide them through the fundraising journey.
As a partner of the Entrepreneurship Training programme, empowered by Innosuisse — Switzerland’s innovation agency — we contribute to strengthening startups, SMEs, and research institutions in their innovation and growth.
Checkout this link to learn more about Founders Hive, empowered by Innosuisse.
Episode Summary:
Igor Martin is the CEO of Hydromea, a Swiss deep-tech company building underwater wireless networks and portable intelligent robots to make data collection below the surface faster, safer, and cleaner. He holds an MBA in Business Administration and Management from Saint Louis University.
Ramzi Bouzerda is the Founder and CEO of Droople, a B2B cleantech startup developing a water intelligence platform that digitizes the “last mile” of water, from faucets to appliances, combining IoT, AI, and SaaS to help buildings save resources and money. He holds a Masters Degree in Computer Science from EPFL.
In this Opposing Views episode, they debate what really drives startup growth: sales-led or product-led strategies. Drawing from opposite industries - one building beneath the ocean, the other inside buildings. They reveal how timing, product maturity, and customer education shape growth models.
They discuss why hybrid models often win in industrial tech, how to balance education with revenue, and what metrics truly matter beyond vanity KPIs. The conversation also dives into managing long sales cycles, using customer feedback loops to guide product evolution, and the ultimate truth every founder learns: great sales can’t save a bad product.
The cover portrait was edited by Smartportrait.
Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
527 episodes
Share
Manage episode 517375811 series 1259851
Content provided by Swisspreneur. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Swisspreneur or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Timestamps
04:53 - Product-Led vs. Sales-Led Growth
14:22 - How to Educate a Slow-Moving Market
24:43 - Sales Metrics in a product vs sale- led approach
34:16 - Choosing between product-led or sales-led
This episode was produced by Founders Hive — a community of founders, experts, and investors driving entrepreneurship in Switzerland. We support early-stage startups in becoming investment-ready and guide them through the fundraising journey.
As a partner of the Entrepreneurship Training programme, empowered by Innosuisse — Switzerland’s innovation agency — we contribute to strengthening startups, SMEs, and research institutions in their innovation and growth.
Checkout this link to learn more about Founders Hive, empowered by Innosuisse.
Episode Summary:
Igor Martin is the CEO of Hydromea, a Swiss deep-tech company building underwater wireless networks and portable intelligent robots to make data collection below the surface faster, safer, and cleaner. He holds an MBA in Business Administration and Management from Saint Louis University.
Ramzi Bouzerda is the Founder and CEO of Droople, a B2B cleantech startup developing a water intelligence platform that digitizes the “last mile” of water, from faucets to appliances, combining IoT, AI, and SaaS to help buildings save resources and money. He holds a Masters Degree in Computer Science from EPFL.
In this Opposing Views episode, they debate what really drives startup growth: sales-led or product-led strategies. Drawing from opposite industries - one building beneath the ocean, the other inside buildings. They reveal how timing, product maturity, and customer education shape growth models.
They discuss why hybrid models often win in industrial tech, how to balance education with revenue, and what metrics truly matter beyond vanity KPIs. The conversation also dives into managing long sales cycles, using customer feedback loops to guide product evolution, and the ultimate truth every founder learns: great sales can’t save a bad product.
The cover portrait was edited by Smartportrait.
Don’t forget to give us a follow on Instagram, Linkedin, TikTok, and Youtube so you can always stay up to date with our latest initiatives. That way, there’s no excuse for missing out on live shows, weekly giveaways or founders' dinners.
527 episodes
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Similar to Swisspreneur Show
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
"The Big Picture" is a dynamic podcast challenging the notion that Filipinos lack business acumen. Tailored for aspiring entrepreneurs, seasoned business owners, and everyone in between, our show brings you the journeys, strategies, and insights of diverse Filipino entrepreneurs. Join us as we explore the realms of possibility, urging every Pinoy to SEE, THINK, and ACT big. Dive into weekly episodes on entrepreneurship, mindset, and growth across Spotify, Apple, and YouTube. Subscribe and be ...
…
continue reading
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…
continue reading
1
Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
2k1k
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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Get cutting-edge insights from world-class leaders in health, fitness, longevity, entrepreneurship, music and brain science. In-depth interviews with 400+ world-renowned experts including James Clear, Dr. Casey Means, Dr. Shawn Baker, Dr. Mark Hyman, Robb Wolf, Dr. Jack Kruse, Nir Eyal, Tony Horton, Dr. John Gray, Tim Ferriss, Lewis Howes, JP Sears, and many more. Originally launched in 2012 with the tongue-in-cheek title, The Fat-Burning Man Show, this podcast hit #1 in Health in 8 countrie ...
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The Ticket: Discover the Future of Customer Service, Support, and Experience, with Intercom
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On The Ticket, you'll hear Intercom's Customer Support team in conversation with the customer service leaders, renowned customer experience thinkers, and influential authors who are shaping the field of customer support. Follow The Ticket to get the weekly episodes and sign up for our twice-monthly newsletter bursting with all the insights, trends, tips, and assets your team needs to embrace the future of customer service. https://www.intercom.com/blog/newsletter 🏠 www.intercom.com
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