For this Sweetspot Podcast episode, Marc Suess meets Michael Ehrenwirth, Brand Ambassador for Linie Aquavit. The traditional spirits brand Linie Aquavit has been produced since 1821. Like many traditional brands, Linie is facing the challenge of staying in touch with a younger audience and finding a brand strategy for the changing bar culture and media landscape.

As a brand ambassador, Michael is developing among other things marketing strategies and live events for Linie. He and Marc talk about the hospitality business, which can be an inspiration and role model for entrepreneurs to create events and unique experiences in a more and more digitized world.

Michael is also a renowned bartender, who owned his own hot-spot “enfant terrible”, who will let you take a look behind the scenes of the creative process and the craft of mixology.

An inspiring talk on how to stay in touch with your audience and reinvent yourself as a brand! Pour yourself a glass and enjoy the show.

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