Raffaela works as an expert and co-lead at a cross-innovation hub. How do you get a job like that? The answer has a lot to do with innovation itself: an expression of curiosity. Raffaela has worked at the interface of art, culture, science, and business for most of her career. Driven by curiosity, her path led her to the Hamburg Kreativ Gesellschaft (creative society Hamburg) where she works today as co-lead for the cross-innovation hub.

In her talk with Marc, she explains how the Kreativ Gesellschaft connects creative professionals with industry experts, to mix their expertise in the course of finding new answers and creating sustainable innovation. Hence, the cross-innovation.

Raffaela shares her thoughts on the innovation landscape in Germany, differences in creative and innovation culture, and which trends or technologies will drive innovation in the future.

A great talk for everyone who is looking to integrate new ideas and innovation into their business, and all creatives who want to engage more in the world of business.

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