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Conditioned Consumerism

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Manage episode 498422869 series 3289644
Content provided by Bleav + Stephanie Seferian and Stephanie Seferian. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bleav + Stephanie Seferian and Stephanie Seferian or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

After World War II Americans became bonafide consumers. And yet conditioned consumerism sneakily hijacks our time, money, and mental bandwidth. It also harms the planet.

The system is entrenched, the marketing is omnipresent, and it's all designed to keep us buying until we die. But there IS a way out. On today's show author and former marketer Ashlee Piper pulls back the curtain on modern marketing so that we may hop off the addictive consumer hamster wheel for good.

Here's a preview:

[5:30] There's a reason why so many of us shop to soothe our discontent (We're told to!)

[8:00] Advertising + Psychology = A powerful selling combination

[22:00] When people feel lonely, inadequate, or restless they shop

[32:00] When marketing gets predatory: zip code marketing, old guard sexism, and more

[35:00] Why Ashlee has a problem with the 'underconsumption' trend, and for good reason

Resources mentioned:


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

567 episodes

Artwork
iconShare
 
Manage episode 498422869 series 3289644
Content provided by Bleav + Stephanie Seferian and Stephanie Seferian. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bleav + Stephanie Seferian and Stephanie Seferian or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

After World War II Americans became bonafide consumers. And yet conditioned consumerism sneakily hijacks our time, money, and mental bandwidth. It also harms the planet.

The system is entrenched, the marketing is omnipresent, and it's all designed to keep us buying until we die. But there IS a way out. On today's show author and former marketer Ashlee Piper pulls back the curtain on modern marketing so that we may hop off the addictive consumer hamster wheel for good.

Here's a preview:

[5:30] There's a reason why so many of us shop to soothe our discontent (We're told to!)

[8:00] Advertising + Psychology = A powerful selling combination

[22:00] When people feel lonely, inadequate, or restless they shop

[32:00] When marketing gets predatory: zip code marketing, old guard sexism, and more

[35:00] Why Ashlee has a problem with the 'underconsumption' trend, and for good reason

Resources mentioned:


Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  continue reading

567 episodes

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