Privacy and marketing are like oil and water. But, it doesn't have to be that way.

In this talk with founder of Raze, Siobhan Solberg, we dive into, how we improve this relationship. Siobhan is an expert on both marketing and privacy and has worked on several projects involving both.

We talk about:

1️⃣ How privacy can help grow companies
2️⃣ How marketing and privacy can work together
3️⃣ What gets in the way of such collaboration and
4️⃣ What can be done to improve it.

My (Jacob Høedt Larsen) biggest take-aways from this talk:

✅ Marketing can help privacy communicate the things we do to build trust
✅ Many marketing people felt that privacy pulled the rug from under them.
✅ We need to understand, that we all serve the same user - that's really a common goal between privacy and marketing.

Share your take-aways with Jacob Høedt Larsen on Linkedin: https://www.linkedin.com/in/jacobhoedtlarsen/

Siobhan Solberg (https://www.linkedin.com/in/siobhans/) is the founder Raze. You should subscribe to her newsletter: https://siobhansolberg.com/newsletter

Your host: Jacob Høedt Larsen (https://www.linkedin.com/in/jacobhoedtlarsen/) is a privacy evangelist at Wired Relations. As well as hosting this podcast, he discusses and shares on privacy compliance on Linkedin daily.

Wired Relations is a privacy tool for GDPR and InfoSec Management. It helps you automate and collaborate on your privacy workflow to get trustworthy faster.

www.wiredrelations.com/datasustainability