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Visceral storytelling: A more effective way for athletes to platform sustainability?

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Manage episode 499988230 series 3483392
Content provided by Matthew Campelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Campelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature.

The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers.

She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes in direct contact with the elements.

In this episode, Isabella discusses the tension between sustainability and performance in sport, the value of strong partnerships, her time leading the Canadian Women’s America’s Cup team, her role with Canada SailGP and what sailing can learn from cycling when it comes to building partnerships and supporting women’s sport.

  continue reading

104 episodes

Artwork
iconShare
 
Manage episode 499988230 series 3483392
Content provided by Matthew Campelli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matthew Campelli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Isabella Bertold is going on an adventure to show there’s a different way for athletes to communicate about sustainability and the importance of nature.

The Canadian sailor and cyclist is preparing for an expedition that will take her by boat from the UK to Norway, and then across the Norwegian fjords by bike, joined by a handful of other intrepid explorers.

She shares her belief that the most powerful sustainability stories are told through raw, visceral experiences that show athletes in direct contact with the elements.

In this episode, Isabella discusses the tension between sustainability and performance in sport, the value of strong partnerships, her time leading the Canadian Women’s America’s Cup team, her role with Canada SailGP and what sailing can learn from cycling when it comes to building partnerships and supporting women’s sport.

  continue reading

104 episodes

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