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Building a Brand at the Intersection of Business and Culture

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Manage episode 517964545 series 2420173
Content provided by Rebecca Minkoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Minkoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sometimes boredom is the push that leads to your next big thing. For Sammi Cohen, it was the spark that took her from a stable job at Amazon to building a career as a full-time content creator. One Tiktok video eventually turned into hundreds. And before long, she built Social Currency, a media brand and podcast that reaches millions.

This week on SUPERWOMEN, Sammi shares the story behind that transition. We talk about the patience, grit, and yes, a little bit of delusion it takes to keep going between your first post and your first paycheck. She opens up about building trust with her audience, learning from failure without shame, and developing the instincts to know what content will stick.

Episode Guide:

(00:00) Meet Sammi Cohen, CEO and host of Social Currency

(05:47) Finding your voice online

(08:55) When monetization finally happens

(13:53) Sammi’s failed matcha company and starting over

(16:41) Dissecting the brands everyone’s talking about

(21:20) Turning mistakes into momentum instead of shame

(28:35) Redefining balance, priorities, and self-care

(32:15) Sammi’s creator instinct

(36:30) Navigating criticism and staying fair

(41:37) Finding your X factor

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

390 episodes

Artwork
iconShare
 
Manage episode 517964545 series 2420173
Content provided by Rebecca Minkoff. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Rebecca Minkoff or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Sometimes boredom is the push that leads to your next big thing. For Sammi Cohen, it was the spark that took her from a stable job at Amazon to building a career as a full-time content creator. One Tiktok video eventually turned into hundreds. And before long, she built Social Currency, a media brand and podcast that reaches millions.

This week on SUPERWOMEN, Sammi shares the story behind that transition. We talk about the patience, grit, and yes, a little bit of delusion it takes to keep going between your first post and your first paycheck. She opens up about building trust with her audience, learning from failure without shame, and developing the instincts to know what content will stick.

Episode Guide:

(00:00) Meet Sammi Cohen, CEO and host of Social Currency

(05:47) Finding your voice online

(08:55) When monetization finally happens

(13:53) Sammi’s failed matcha company and starting over

(16:41) Dissecting the brands everyone’s talking about

(21:20) Turning mistakes into momentum instead of shame

(28:35) Redefining balance, priorities, and self-care

(32:15) Sammi’s creator instinct

(36:30) Navigating criticism and staying fair

(41:37) Finding your X factor

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

390 episodes

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