A clear approach to acting when it matters. Pete Ferrari traces the trigger he forged as a kid who refused to be cornered, the telephone service tariff loophole that spawned his first venture, and why your best ideas arrive when your back’s against the wall. Stories include Fred Smith’s do-or-die payroll moment at FedEx, Amelia Earhart’s less impactful first step, Frank Lloyd Wright drafting of Fallingwater (his most iconic home) in a pinch, and Pete’s own Just Jump decisions that rewired his life. Plus, an early look at his book, Just Jump: Create Your SuperSelf. Stay to the end for the mission behind SuperSelf and a sponsor shout out to Jaca rare sugar.

Key Highlights & Timestamps:

• 01:11 – How the three-second rule began

  Losing his father, daily fights, and the moment he built a trigger to act in the first three seconds. Why immediate engagement builds experience and thicker skin.

• 03:19 – Bad judgment → good judgment

  The compounding value of mistakes.

• 03:59 – First big business jump

  Fresh out of college at MCI and heavily in debt, Pete spots a telephone service tariff loophole with AT&T, aggregates small businesses for big-company discounts, and goes all-in.

• 05:04 – Cold start to company sale

  From debt and doubt to launching a company, and selling it at 10x revenue three years later.

• 05:55 – The Atlanta leap

  A one-night stopover turns into a life pivot—new city, lifelong friendship, and millions created for investors.

• 08:15 – Model the mindset

  Amelia Earhart and Fred Smith (FedEx) as case studies in taking smart first steps under pressure.

• 11:22 – Creativity under fire

  Frank Lloyd Wright’s “Fallingwater” house story—nothing, nothing… then brilliance when the client was on the way.

• 13:53 – The deathbed question

  “Was I a man or was I a punk?”—the personal integrity filter that drives Pete’s decisions.

• 15:49 – New book reveal

  Pete is currently authoring Just Jump: Create Your SuperSelf—grit, work ethic, and research over raw IQ.

• 17:05 – Outro & mission

  Brought to you by Jaca rare sugar, with a promise to serve as a conscience in wellness—and to share tools and information you can use long after the episode ends.

Brought to you by Jaca rare sugar

Jaca is a revolutionary rare sugar called allulose with 0 net carbs, 0 glycemic index (diabetic & keto friendly), and 90% fewer calories than sugar. Jaca tastes, cooks and bakes like old school sugar with none of the harmful effects.

About the Host

Pete Ferrari is a health entrepreneur, motivational speaker, and author of the upcoming book Just Jump: Create Your SuperSelf. Through the SuperSelf Podcast, he helps listeners cut through health myths and discover science-backed strategies for better living.

Featured on:

• Fintech TV at NYSE: https://youtu.be/pBZBxNDnDjA?si=oOYQX4rMP5Wy6s3u
• Microsoft Campus Talk: https://youtu.be/gfrykM7wizY
• Capital Factory: https://www.youtube.com/watch?v=s3HAmhiqHTU
• Navigating Growth Podcast: https://youtu.be/Sz6uuaqrr4w

Connect with Pete

• Follow Pete on LinkedIn

• For guest or speaking opportunities, contact: [email protected]

Resources & Links:

• Learn more about Jaca rare sugar: https://jacasugar.com

Subscribe & Support:

• Listen to more SuperSelf Podcast episodes on ⁠Spotify⁠, ⁠Apple Podcasts⁠, and ⁠Youtube⁠