Are you ready to revolutionize your marketing game? In this episode, we sit down with Amy Matthews, a visionary CEO and Chief Marketing Officer for multi-million-dollar clients. Amy delves into the biggest mistakes businesses and individuals make in their marketing strategies—and how ego, both yours and your clients’, can impact your success. Drawing from her wealth of experience, she offers actionable insights and powerful tips to elevate your approach to customer engagement. Whether you’re an entrepreneur, marketer, or business owner, this episode promises to spark fresh ideas and improve your marketing results. Tune in and discover how to market smarter, not harder!

Amy Matthews' Bio:
Amy Matthews is a fractional CMO and strategic marketing expert who helps multi-million dollar businesses break through growth plateaus and achieve sustainable scaling. With over 30 years of experience, she specializes in customer-centric marketing strategies that put the client at the heart of every business decision—because when your customers guide your journey, you never drift off course.

As the founder and CEO of Amy Matthews Integrated, Amy serves companies in two key ways: providing fractional CMO and marketing director services for businesses ranging from $750K to $30M+ in annual revenue, and delivering comprehensive digital services through subscription-based website solutions for growing businesses of all sizes. Her approach goes beyond traditional marketing tactics to help business owners see their companies through their customers' eyes, creating messaging and strategies that truly resonate.

Amy's unique philosophy centers on customer-centric marketing integration—ensuring that every touchpoint, from websites to social media to email campaigns, works together as a cohesive system rather than disconnected channels. Through AMI Digital, she and her team handle all the technology that makes marketing work, allowing business owners to focus on what they do best while their websites become 24/7 sales machines, not just digital business cards.

Through her quarterly workshops and thought leadership, Amy teaches business owners how to implement customer-focused strategies that drive real growth. She believes in empowering entrepreneurs with clear, actionable marketing strategies and seamless digital solutions that show them what to do, when to do it, and who can help them execute—all while keeping their ideal customer at the center of every decision.

Amy holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of Tennessee and an MBA from Samford University. She resides in Acworth, Georgia, with her husband Sam and daughter Mia. To learn more about Amy and her integrated approach to strategic marketing, visit amilc.com.

Connect with Amy:
Website: https://amilc.com/
LinkedIn: https://www.linkedin.com/in/amyrmatthews/

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Superheroes in Heels is all about fiercely empowering women in business—especially in male-dominated industries. Each episode is a celebration of resilience, competence, and a little sass, and we’re just getting started.

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Until next time, keep showing up, standing tall, and wearing those heels like the superhero you are.