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How to Get Media Attention Like a Broadcast PR Expert - Josh Wheeler
Manage episode 481567857 series 3617813
Ever wondered why some stories make the news while others get ignored?
Josh Wheeler can spot a newsworthy angle where others see only corporate announcements. His superpower lies in finding the sweet spot between broadcaster needs, brand objectives and audience interests - transforming standard PR into stories that captivate radio and TV producers.
From founding Be Broadcast with its 95% client retention to building award-winning campaigns for global brands, Josh's strategic approach has delivered results that clients "have never seen before." But his journey wasn't always smooth sailing - he spent years reading trade publications outside his comfort zone to develop the news instinct that now helps clients break through.
Key Talking Points:
- The "Mrs. Miggins from Wigan" framework that transforms corporate messages into stories broadcasters want to cover
- How reframing an epilepsy charity's message from inward to outward increased public engagement by 75%
- Why limiting campaign launches to one per week delivers better results than the factory approach
- The counter-intuitive approach that puts emotional impact before corporate messaging
Links & Resources:
- Be Broadcast: bebroadcast.co.uk
- Josh's LinkedIn: linkedin.com/in/joshwheelerbroadcast
- PR Stack by Steven Waddington (Book Recommendation)
- Be Broadcast Little Book (Free Media Resource)
- Coffee and Crime Podcast
Today's Exercise: The Audience Lens Framework
This exercise helps you shift perspective from brand-centric thinking to audience needs, making your stories more appealing to media outlets.
Steps to Apply:
- Write down three emotions you want your target audience to feel about you or your brand
- Create seven interview questions, starting with "Tell me about yourself" and ending with "Where can I get more information?"
- Answer each question from your audience's perspective, focusing on their challenges
- Use these answers as the foundation for your PR messaging plan
Strategic Storyteller Newsletter:
Finding your audience's emotional triggers is key to compelling broadcast PR. For more insights like Josh's "Emotion Wheel" technique, join my free 'Strategic Storyteller' newsletter at robdwillis.com/newsletter. Each week includes practical storytelling frameworks, personal insights, and curated resources from the podcast—all delivered in a 3-minute read.
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