Ever wonder how to turn your expertise into online influence?

Jonny Whitlam transformed from a Berlin tour guide into the city's leading history creator, amassing over 50,000 followers by sharing fascinating stories about the German capital. His unique approach proves that deep knowledge and authentic storytelling can build a loyal following - even in traditionally offline industries.

From managing 60+ tour guides to creating viral content about Berlin's hidden history, Jonny's journey shows how consistency and genuine passion connect with audiences. But it wasn't all smooth sailing - he openly shares how even "obvious" content can flop, while unexpected topics like U-Bahn station tiles can captivate thousands. His practical framework will transform how you approach building your own online presence.

Key Talking Points

• The counter-intuitive reason bad content is valuable
• How a single exercise revealed 500+ potential content ideas without opening a book
• Why trying to predict viral content is futile - his most viewed TikTok (5M views) was unexpected
• How collaborating with museums and cultural institutions amplified reach beyond standard social media tactics

Links & Resources:

• Jonny’s Instagram
• Jonny’s TikTok
• Jonny’s Website
• Book Recommendation: A Woman in Berlin, Anonymous
• History Flakes Podcast

Today's Exercise: The Seven Post Challenge

Transform your expertise into engaging content by committing to post seven times in one week. This structured approach helps overcome perfectionism while building confidence and consistency.

Steps to Apply:

1. Brainstorm 20 topics you know well or care about
2. Select 7 ideas that excite you, regardless of potential performance
3. Schedule specific time blocks for content creation
4. Create and post daily for one week
5. Review what you learned about your style and audience
6. Evaluate which formats and topics felt most natural