809: Storytelling > Specs: How To Sell Anything Better In 2025

SunCast

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23d ago 37:11

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“Don’t pitch slap me.”

That’s the line Spenser Meeks uses to describe the all-too-common trap most any professional falls into when presenting information (Usually via presentation decks) — jumping straight into specs and data before earning your audience’s attention. In a lively convo, Spenser and Nico break down why 60% of all conference speaking sessions (yes, your conference panels) are rated “meh”… and how better storytelling could fix that.

If you’re tired of your message falling flat or sales calls that go nowhere, learn to help people care before they calculate. Spenser, who’s trained the moderators and presenters for RE+ and other top trade shows, shares the emotional and psychological blueprint that can transform technical pitches into conversations that land.

🎭 Why storytelling creates instant emotional engagement

🧠 How to structure sales conversations for maximum buy-in

💬 The “one-liner” framework that makes your value unforgettable

🎨 How to ditch boring slides and make your presentations pop

Whether you’re prepping for your next pitch or just want your message to stick, this episode will help you stand out—without shouting specs.

If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.

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825 episodes