In this episode of SUM Disruptors, host Mack McKelvey sits down with Jake Goldman, VP of Communications and Public Affairs at Beta Technologies, to explore the intricate world of communications strategy for revolutionary technology startups. Jake shares his journey from political communications to leading PR efforts for an innovative electric aircraft company that's transforming the aviation industry.

• From Politics to Aviation: Jake details his career trajectory from New York City politics and working with Mike Bloomberg to Vice Media, and ultimately to Beta Technologies, where he's helping build the future of sustainable flight.

• Beta Technologies Unveiled: Discover how this Vermont-based startup is developing electric aircraft and charging infrastructure that's already secured partnerships with UPS, the Department of Defense, and Air New Zealand.

• Building a Communications Strategy from Scratch: Jake shares how he joined Beta when they were just 150 employees about to close their Series A funding, transitioning the company from a low-profile R&D operation to a recognized industry leader.

• Balancing Engineering with Storytelling: Learn how Jake navigated the challenge of shifting a highly engineering-focused company toward effective external communication while maintaining credibility in the aviation industry.

• Strategic Communications Evolution: Jake discusses how Beta's communications needs evolved as the company grew from announcing major funding to preparing for aircraft delivery to customers.

• The Political Communications Advantage: Discover why Jake believes professionals with political communications backgrounds excel in fast-paced startup environments requiring multi-dimensional thinking.

• Relationship Building in Tech PR: Insights into developing authentic relationships with reporters and how these connections impact story quality and crisis management.

• PR Education for Founders: Jake shares his approach to helping founders and technical leaders understand the value and process of strategic communications.

• The Future of PR in a Changing Media Landscape: Thoughts on disruption in PR, adapting to fragmented audience attention, and why AI won't replace the human element in communications.

Join us for this fascinating conversation about the intersection of breakthrough technology and strategic communications with one of the industry's rising communications leaders.

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