What makes your business memorable? What sets it apart—not just in the marketplace, but in the minds of customers, employees, investors, and potential buyers?

Laurie Barkman sits down with Paul Furiga, founder and chief storyteller at Word Write Agency and author of Finding Your Capital S Story. Together, they explore how storytelling isn’t just entertainment—it’s a strategic tool that can elevate your brand, increase your company’s value, and create lasting impact.

This special episode marks the 5-year anniversary of Succession Stories - launched in 2020 - during the height of the pandemic.

Paul shares how stories are hardwired into our brains and how a powerful “Capital S Story” can define why someone would buy from you, work with you, invest in you, or partner with you—especially during times of transition like succession planning or selling your business.

This conversation is essential for founders, entrepreneurs, and business advisors who want to move beyond transactional storytelling and craft a narrative that truly resonates.

"Stories are not just how we communicate—they're how we think, how we process, and how we decide."

• Paul Furiga’s Book : https://www.wordwriteagency.com/find-your-capital-s-story

• Word Write Agency : www.wordwriteagency.com

• Storylines Live Podcast : https://www.wordwriteagency.com/storylineslive

• Connect with Paul Furiga on LinkedIn : www.linkedin.com/in/paulfuriga/

If you enjoyed this episode, please leave us a review on Apple Podcasts or wherever you listen!

• LinkedIn: https://www.linkedin.com/in/lauriebarkman/

• Website: https://thebusinesstransitionsherpa.com/

• Book: https://btsherpa.com/book

• Course: https://btsherpa.com/course

• Videos: https://www.youtube.com/@TheBusinessTransitionSherpa