Go offline with the Player FM app!
149 - Laryssa and Liz on Using Behind-the-Scenes Content to Build Trust
Manage episode 517520059 series 3547275
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.
In Episode #149, we're diving into one of the most authentic and effective ways to connect with your audience: behind-the-scenes content. Whether it's bench shots, gemstone sourcing, or snapshots of your sketchbook, this type of content reveals the heart of your brand—and builds serious trust.
💎 In this episode, you'll learn:
Why behind-the-scenes content boosts connection and confidence
Easy content ideas—from process shots to day-in-the-life reels
How even luxury brands are embracing BTS (and why it matters)
Where to share: social, email, product pages, and more
Tips for building a BTS habit without disrupting your flow
How BTS helps differentiate you from mass-produced competitors
🔒 Insider Bonus – What You'll Get When You Join:
Real-world examples from high-end brands doing BTS right
Creative ways to use BTS in your marketing without video
How to organize and plan BTS content like a pro
Mindset and strategy chat: getting comfortable showing up on camera
Practical tools and workflow hacks for less overwhelm
👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.
About Your HostsLiz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.
156 episodes
Manage episode 517520059 series 3547275
Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.
In Episode #149, we're diving into one of the most authentic and effective ways to connect with your audience: behind-the-scenes content. Whether it's bench shots, gemstone sourcing, or snapshots of your sketchbook, this type of content reveals the heart of your brand—and builds serious trust.
💎 In this episode, you'll learn:
Why behind-the-scenes content boosts connection and confidence
Easy content ideas—from process shots to day-in-the-life reels
How even luxury brands are embracing BTS (and why it matters)
Where to share: social, email, product pages, and more
Tips for building a BTS habit without disrupting your flow
How BTS helps differentiate you from mass-produced competitors
🔒 Insider Bonus – What You'll Get When You Join:
Real-world examples from high-end brands doing BTS right
Creative ways to use BTS in your marketing without video
How to organize and plan BTS content like a pro
Mindset and strategy chat: getting comfortable showing up on camera
Practical tools and workflow hacks for less overwhelm
👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.
About Your HostsLiz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.
Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.
156 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.