Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Laryssa Wirstiuk and Liz Kantner, Laryssa Wirstiuk, and Liz Kantner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laryssa Wirstiuk and Liz Kantner, Laryssa Wirstiuk, and Liz Kantner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

149 - Laryssa and Liz on Using Behind-the-Scenes Content to Build Trust

20:37
 
Share
 

Manage episode 517520059 series 3547275
Content provided by Laryssa Wirstiuk and Liz Kantner, Laryssa Wirstiuk, and Liz Kantner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laryssa Wirstiuk and Liz Kantner, Laryssa Wirstiuk, and Liz Kantner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #149, we're diving into one of the most authentic and effective ways to connect with your audience: behind-the-scenes content. Whether it's bench shots, gemstone sourcing, or snapshots of your sketchbook, this type of content reveals the heart of your brand—and builds serious trust.

💎 In this episode, you'll learn:

  • Why behind-the-scenes content boosts connection and confidence

  • Easy content ideas—from process shots to day-in-the-life reels

  • How even luxury brands are embracing BTS (and why it matters)

  • Where to share: social, email, product pages, and more

  • Tips for building a BTS habit without disrupting your flow

  • How BTS helps differentiate you from mass-produced competitors

🔒 Insider Bonus – What You'll Get When You Join:

  • Real-world examples from high-end brands doing BTS right

  • Creative ways to use BTS in your marketing without video

  • How to organize and plan BTS content like a pro

  • Mindset and strategy chat: getting comfortable showing up on camera

  • Practical tools and workflow hacks for less overwhelm

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

About Your Hosts

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

  continue reading

156 episodes

Artwork
iconShare
 
Manage episode 517520059 series 3547275
Content provided by Laryssa Wirstiuk and Liz Kantner, Laryssa Wirstiuk, and Liz Kantner. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Laryssa Wirstiuk and Liz Kantner, Laryssa Wirstiuk, and Liz Kantner or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Welcome to the Success With Jewelry podcast, hosted by marketing strategist Laryssa Wirstiuk and creative consultant Liz Kantner. Together, we're passionate about helping independent jewelry brands thrive through honest conversations about what it really takes to succeed.

In Episode #149, we're diving into one of the most authentic and effective ways to connect with your audience: behind-the-scenes content. Whether it's bench shots, gemstone sourcing, or snapshots of your sketchbook, this type of content reveals the heart of your brand—and builds serious trust.

💎 In this episode, you'll learn:

  • Why behind-the-scenes content boosts connection and confidence

  • Easy content ideas—from process shots to day-in-the-life reels

  • How even luxury brands are embracing BTS (and why it matters)

  • Where to share: social, email, product pages, and more

  • Tips for building a BTS habit without disrupting your flow

  • How BTS helps differentiate you from mass-produced competitors

🔒 Insider Bonus – What You'll Get When You Join:

  • Real-world examples from high-end brands doing BTS right

  • Creative ways to use BTS in your marketing without video

  • How to organize and plan BTS content like a pro

  • Mindset and strategy chat: getting comfortable showing up on camera

  • Practical tools and workflow hacks for less overwhelm

👉 Love this teaser? Unlock the full insider episode at https://patreon.com/SuccesswithJewelry for instant access and more exclusive content.

About Your Hosts

Liz Kantner helps independent jewelry artists find their voices and thrive in today's marketplace through consulting, digital strategy, and her Stay Gold Collective community. Learn more at lizkantner.com.

Laryssa Wirstiuk is the founder and creative director of Joy Joya, a digital marketing agency for jewelry brands. She's also the author of Jewelry Marketing Joy and the creator of JoyDeck, a platform that makes marketing easier for jewelry designers. Discover more at joyjoya.com.

  continue reading

156 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play