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What if I told you that everything you think you know about growing a business… might be what’s keeping you stuck?

This week, I sat down with someone who’s not just ahead of the curve—he’s been shaping it for decades: Ford Saeks.

He’s the kind of business mind that makes you rethink everything you thought you knew about growth, branding, and how to stay relevant in the middle of this AI revolution that’s shaking up every industry on the planet.

In this episode, Ford and I unpack what it really takes to build a business that stands out, and stands the test of time. We talk about:

• The biggest mistake business owners make when using AI (and what to do instead)
• Why most marketing fails—not because of bad ideas, but because of bad questions
• How to turn “digital overwhelm” into your competitive advantage
• The new rules of customer experience (and why authenticity will always win)
• How to choose the right tools, vendors, and technology without getting distracted by shiny objects

Ford doesn’t just talk theory, he’s helped companies generate billions in sales, from startups to Fortune 500s. And yet, what struck me most wasn’t the numbers... it was his humility.

He’s open about the failures, the lessons, and how he built an eight-figure business by never losing sight of the human connection.

We even get into how to use AI to build relationships, not replace them plus the one mindset shift that can save you years of trial and error.

And for anyone who's feeling the pressure to “keep up” with technology, Ford shares a surprisingly simple truth:

“The real currency of the future isn’t AI—it’s communication and connection.”

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