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$150M in Sales Later — What Really Works (and What Doesn’t) with Katie Nelson
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Ever feel like sales is a grind you just have to “get through”?
Katie Nelson thinks that’s where most business owners get it wrong, and she’s here to prove that selling can actually be fun (and wildly profitable).
In this episode of Success Through Connections, I sit down with Katie — founder and CEO of Sales Uprising, three-time business owner, and the woman behind $150M in product and service sales. We talk about why 90% of businesses never hit their sales goals (and what the top 10% do differently), how confidence in sales is really a byproduct of competence, and why “referral-based business” isn’t a shortcut — it’s the result of years of intentional relationship-building.
Katie shares stories that make you rethink what “selling” even means — from inviting a complete stranger to lunch (and landing a lifelong client) to helping entrepreneurs go from struggling to earning their first $250K. She also breaks down the simple habits that keep you connected to your audience, so you’re not scrambling for leads when times get tough.
If you’ve ever said, “I’m just not a salesperson,” this conversation might be the one that changes your mind.
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