In Episode 48 of Success Behind The Numbers, I sit down with Ron and Colleen Ruggiero—husband and wife, founders of The RCR Team at KW Points North.
Their business isn’t built on flash. It’s built on follow-through. From their early days navigating open houses to today’s word-of-mouth powerhouse, Ron and Colleen have created a real estate brand rooted in trust, consistency, and doing the right thing—always.
We talk about how they complement each other, why slow and steady built their strongest years, and how they’ve stayed referral-only in one of the busiest markets in New York. This episode is packed with insight on growing without gimmicks and letting your work speak louder than your marketing.
If you’re building for the long haul, their story is the reminder that trust in your own name will take you further than any ad ever could.
Timestamps:
0:00 – Meet The RCR Team
4:00 – Why Referrals Power Their Pipeline
8:20 – From Day Jobs to Full-Time Agents
13:30 – Lessons from Running a Referral-Only Business
18:25 – How They Built a Trust-First Culture
23:50 – Their Dynamic as Business Partners
29:10 – How They Stay Grounded Through Market Changes
34:00 – Advice to Agents: Show Up and Follow Through
Follow Rich:
📲 Instagram: @richamato_kwcore
📧 Facebook: Richard Amato Keller Williams Core
Follow Ron, Colleen & The RCR Team:
📲 Instagram: @ronaldjruggierojr | @colleenruggiero_ | @thercrteam
📧 Facebook: The RCR Team at KW Points North
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