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Stop Posting For You: 3 Mistakes & 3 Fixes with John Carpenter & Chris Inman
Manage episode 512413162 series 3609881
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You’re posting for you—and your buyers don’t care. In this Struggles episode, Chris Inman and John Carpenter break down the three mistakes killing small-biz social (me-centric posts, stock visuals, wrong platform) and the three fixes that work: a simple Hook → Educate/Entertain → CTA formula, being social on social, and telling real, interesting stories. You’ll learn where to put links so reach doesn’t die, how to reframe “we won an award” into a client-focused story, and how to pick channels by audience—not personal bias.
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