Welcome to Struggles: Navigating Challenges, Together – the podcast dedicated to exploring the common hurdles entrepreneurs face across all industries and discovering strategies to overcome them. Whether you're grappling with scaling challenges, navigating business struggles, or looking for leadership tips and financial management advice, this podcast offers a wealth of real-world stories, expert insights, and practical solutions. Join host Sarah Blasey as she converses with industry experts and seasoned entrepreneurs, uncovering the keys to turning obstacles into opportunities.

In each episode, we delve deep into relevant topics such as entrepreneurship, business struggles, and effective management practices, providing you with the tools and knowledge to succeed. Listen in as guests share their personal battles with shiny object syndrome, the importance of commitment to marketing strategies, and the invaluable role of relationship management.

In this episode of the "Struggles" podcast, our luncheon host Sarah Blesi is joined by panelists Chris Inman, Brian Butkowski, and Phil Vedda to discuss common marketing missteps that can hinder business growth. They explore themes such as shiny object syndrome, where businesses overly chase new trends like TikTok without strategy, and the importance of committing to and learning from a marketing plan instead of abandoning it prematurely. The guests emphasize the need for critical metrics and analytics in evaluating the effectiveness of marketing efforts and highlight the significance of following up with existing clientele to foster continued business growth. They advocate for a structured, repeatable approach to marketing and stress the value of personalized, direct engagement with potential clients. The episode encourages listeners to develop meaningful marketing strategies, establish accountability systems, and nurture professional relationships for sustained success.

[00:00:00] Accountability Partners and Objective Perspectives
[00:00:29] Introduction to the Podcast
[00:00:37] Major Marketing Missteps
[00:01:43] Understanding Shiny Object Syndrome
[00:02:39] TikTok and Demographic Alignment
[00:03:08] Questions Before Committing to Trends
[00:04:01] Importance of Strategy Commitment
[00:06:50] Importance of Metrics and Call to Action
[00:09:04] Sticking to a Marketing Routine
[00:10:40] Importance of Proper Follow-Up
[00:11:19] Success in Building Client Relationships
[00:13:24] Leveraging Referral Programs
[00:14:28] The Power of Personalized Follow-Up

Join us on Struggles: Navigating Challenges, Together, and let's turn our struggles into stepping stones towards success. Subscribe, listen, and share to keep the entrepreneurial conversation alive. We'd love to hear from you—reach out with your own stories of challenges and triumphs, and perhaps even join us as a guest on a future episode. Let's continue this journey, learning and growing together.

Keywords: entrepreneurship, business struggles, leadership tips, scaling challenges, financial management.

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