In this episode of Stronger Sales Teams, Ben Wright explores the vital role a well-structured training program plays in driving success for B2B sales teams. He highlights the power of tailored, succinct, and impactful training sessions, illustrating how these can significantly boost team performance, morale, and retention. Despite its often-overlooked value, Ben makes a compelling case for formal training as a strategic investment in revenue growth and long-term sales success.

Key Takeaways:

• Effective training programs are customised, concise, compelling, consistent, and coaching-focused.
• Tailor training to suit the current stage and experience level of your team members.
• Train teams specifically on areas they need improvement to optimise their sales process.
• Ensure your team can clearly communicate the unique value propositions of your business.
• Focus on making your team more efficient in their processes to maximise customer engagement and sales opportunities.

Download our free Training Calendar HERE

Time Stamps:

0:00 Intro

1:20 Episode 115 Recap

3:59 What Does A Great Training Program Looks Like

6:57 How to Build Out The Training Program

7:25 Looking At Your Team Life Cycle

10:12 Be 100% Clear on What Your Sales Process Is

11:47 Looking At Areas Where You Have Competitive Advantage

13:36 Recognize Where The Team is More Efficient

15:00 Recap

16:19 Road to Cairns

17:42 Outro

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