The Fine Art of Rinse and Repeat in Business

Strength In Business

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Consistency. Discipline. Perseverance. Pursuing mastery in business through tedious tasks is an unusual path. Repeating the fundamentals over and over again, tweaking, and adjusting, only to come back to the same “boring” tasks, is not everyone’s cup of tea.

Fancy. Cool. Trendy. The icing on the cake, the quick win, lures the masses in. Starting a business and becoming an entrepreneur is overhyped. Nobody sells the work, skills, and the boring tasks that are required to build something sustainable. Many young entrepreneurs I encounter still believe that posting random videos on YouTube, Tik Tok, and Instagram will lead to luxury cars, yachts, and lavish parties to impress XYZ.

Some make a few bucks here and there, only to spend them as quickly as they earn them. Very few are equipped for the long game. Meanwhile, as years pass by, their flame dims or perishes entirely, and they end up with a list of wishes and another one of excuses, should-haves, and could-haves.

For those of you looking to build a long-lasting business that feeds your family and, more importantly, nourishes your soul, stop buying into the overnight success formula promoted across social channels. You already know this; I’m just here to remind you.

Allow “What” Questions to Broaden Your Perspective

I’ve been navigating the business realm for nearly three decades, and I’ve yet to encounter the super entrepreneur par excellence who built his/her business and became a millionaire (or billionaire) overnight.

Building a sustainable business requires a ton of stamina. It’s often a lonely road with lots of seen and unseen obstacles. The navigator (you, the entrepreneur, the business owner) is challenged every single day, hour, and even minute. Belief systems, patterns, and habits are dismantled and shattered as growth lurks around every corner, balance sheet, client conversation, product, or service.

Is the game rigged? Are the odds in your favor? How much risk is required to “win”?

Nice questions, but none of them will help you find clarity and move the needle closer to where you want to go.

Let’s be practical and ask questions that will provide us with actionable insights:

What skills, experiences, talents, strengths, and gifts do I bring to the table?
What am I passionate about?
What is it that I excel at?
What am I willing to trade (time, money, life force, aka energy) to achieve XYZ?
What do I need to do consistently to zero in on my ego, feelings, emotions, and mental capabilities?
What values and principles are a must for those who want to join my team?

Please add further questions as you sit down to answer the above.

You might have noticed that I didn’t include How, Why, and Who questions in the little questionnaire. I did this on purpose. “What” questions force the mind to cooperate with your heart and intuition (soul, gut feeling, whatever you want to call it), and stop looking for escape and excuses.

The Punchline

While you embrace the unknown and learn to dance with uncertainty, focus on what you can control. Use the answers from the above-outlined questions to operate from a place of power rather than greed, need, frustration, or fear.

Let discipline, consistency, and resilience help you build a solid foundation and master the fundamentals. Measure as much as you can; remember, what gets measured, gets accomplished. Furthermore, stay flexible and ready to pivot when necessary.

Never stop stacking skills, especially now that we have invited AI, aka AGI, into our living rooms. Double down on what works and provides solid results. Get rid of the sandbags that are holding you back. Rinse and repeat. And don’t forget to preserve your health, connect with like-minded individuals, and have fun as you navigate the entrepreneurial adventure.

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AI-generated Image via Midjourney

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