In this episode of “Strength Coach Collective,” Chris Cooper and Kenny Markwardt dive into "Help Best"—Chris' first book dedicated entirely to coaching, co-authored with Kenny and three other top Two-Brain mentors.
While most coaching books focus on specific methods, this one focuses on results.
Chris and Kenny explain why "method obsession" is holding coaches back and how the Prescriptive Model creates better outcomes for clients, whether you're coaching CrossFit, Pilates or anything else.
They share their own coaching failures (such as making an NHL goalie vomit halfway through a workout) and explain why great coaches must focus on individual client needs rather than force everyone into the same program.
Ready to level up your coaching with a client-centric approach?
Tune in and then get “Help Best”—and Chris’ other titles—for free from Aug. 4 to 8, 2025, via the link below.
Links
Chris Cooper's Author Page
Strength Coach Collective
0:52 - Why write a book for coaches?
10:31 - Client-centric coaching
17:32 - Two-Brain’s coach development plan
20:24 - Coaching in an evolving industry
25:14 - Key takeaway from “Help Best”