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The science behind personalising streaming experiences with AI

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Manage episode 519091486 series 2996358
Content provided by SportsPro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SportsPro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Richard Kearney, Senior Director at MediaKind, to dive deep into the evolving world of subscriber acquisition and retention. Drawing on his experience at Paramount and Showtime, Richard shares how AI and machine learning are redefining content recommendations, user engagement, and platform growth.

The conversation dives into how sports and entertainment streamers can balance personalisation with discovery, reduce churn, and maximise subscriber lifetime value.

Key Points:

  • How is AI revolutionising content recommendations and enhancing personalisation for streaming services?
  • What role does improved content discovery play in boosting retention and engagement?
  • Can too much personalisation actually harm user experience or business growth?
  • How are sports platforms using AI to analyse content and enhance fan engagement in real time?
  • What AI-driven strategies are helping platforms navigate market challenges and stay competitive?
  continue reading

215 episodes

Artwork
iconShare
 
Manage episode 519091486 series 2996358
Content provided by SportsPro. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by SportsPro or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Richard Kearney, Senior Director at MediaKind, to dive deep into the evolving world of subscriber acquisition and retention. Drawing on his experience at Paramount and Showtime, Richard shares how AI and machine learning are redefining content recommendations, user engagement, and platform growth.

The conversation dives into how sports and entertainment streamers can balance personalisation with discovery, reduce churn, and maximise subscriber lifetime value.

Key Points:

  • How is AI revolutionising content recommendations and enhancing personalisation for streaming services?
  • What role does improved content discovery play in boosting retention and engagement?
  • Can too much personalisation actually harm user experience or business growth?
  • How are sports platforms using AI to analyse content and enhance fan engagement in real time?
  • What AI-driven strategies are helping platforms navigate market challenges and stay competitive?
  continue reading

215 episodes

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