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Content provided by Lori Jones from Avocet Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Jones from Avocet Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Why Your Marketing Strategy Is Failing and How to Fix It With Layne Cox of Union

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Manage episode 449725680 series 1171856
Content provided by Lori Jones from Avocet Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Jones from Avocet Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we reveal how to balance short-term wins with long-term goals, handle budget constraints, and build a winning marketing team. Plus, learn why instinct is crucial and how AI fits into your marketing toolkit.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

  • 06:07 Optimizing hospitality with technology for seamless experiences.
  • 10:01 Focus on foundational systems and messaging first.
  • 10:57 Effective marketing requires harmony and proper tracking.
  • 17:03 Strong product, weak brand: litmus test insights.
  • 18:41 Budget strategically for impact within one quarter.
  • 22:30 Fast-paced startup culture requires constant learning.
  • 26:07 Building a responsive, close-knit and adaptable team.
  • 30:28 Balancing expectations, trust, and strategy is challenging.
  • 33:24 Foundation, test, learn, iterate, scale, leap.
  • 41:58 Startups must estimate and monitor customer LTV.

==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

  continue reading

533 episodes

Artwork
iconShare
 
Manage episode 449725680 series 1171856
Content provided by Lori Jones from Avocet Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Jones from Avocet Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In this episode, we reveal how to balance short-term wins with long-term goals, handle budget constraints, and build a winning marketing team. Plus, learn why instinct is crucial and how AI fits into your marketing toolkit.
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

  • 06:07 Optimizing hospitality with technology for seamless experiences.
  • 10:01 Focus on foundational systems and messaging first.
  • 10:57 Effective marketing requires harmony and proper tracking.
  • 17:03 Strong product, weak brand: litmus test insights.
  • 18:41 Budget strategically for impact within one quarter.
  • 22:30 Fast-paced startup culture requires constant learning.
  • 26:07 Building a responsive, close-knit and adaptable team.
  • 30:28 Balancing expectations, trust, and strategy is challenging.
  • 33:24 Foundation, test, learn, iterate, scale, leap.
  • 41:58 Startups must estimate and monitor customer LTV.

==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

  continue reading

533 episodes

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