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Strategic Marketing Insights Backed by Unilever and Sargento Success with Nicole Pavlica

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Manage episode 479699520 series 1171856
Content provided by Lori Jones from Avocet Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Jones from Avocet Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

  • 06:29 "Commercial Mindset Evolution"
  • 010:18 "Aligning Cross-Functional Teams Strategically"
  • 11:29 Collaborative Strategic Planning Essentials
  • 16:25 "Comprehensive P&L Insight for Marketers"
  • 17:42 Optimizing Freight for Profitability
  • 21:14 Joint Customer Segmentation Model
  • 24:29 Sargento's Snacking Success Journey
  • 29:27 Customer Segmentation Strategy Essentials
  • 34:04 Prioritizing Launches in Brand Families
  • 35:03 "Champagne vs. Peanut Butter Investment"
  • 41:20 Aligning Strategic, Financial, and Sales Plans
  • 42:57 Misalignment Risks Customer Trust

==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

  continue reading

535 episodes

Artwork
iconShare
 
Manage episode 479699520 series 1171856
Content provided by Lori Jones from Avocet Communications. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lori Jones from Avocet Communications or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when marketers step out of the ivory tower and take charge as true commercial leaders? This StrategyCast episode uncovers smart strategies for aligning teams, optimizing budgets, and powering brand growth—even with tight resources!
And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details.
==Let's Break It Down==

  • 06:29 "Commercial Mindset Evolution"
  • 010:18 "Aligning Cross-Functional Teams Strategically"
  • 11:29 Collaborative Strategic Planning Essentials
  • 16:25 "Comprehensive P&L Insight for Marketers"
  • 17:42 Optimizing Freight for Profitability
  • 21:14 Joint Customer Segmentation Model
  • 24:29 Sargento's Snacking Success Journey
  • 29:27 Customer Segmentation Strategy Essentials
  • 34:04 Prioritizing Launches in Brand Families
  • 35:03 "Champagne vs. Peanut Butter Investment"
  • 41:20 Aligning Strategic, Financial, and Sales Plans
  • 42:57 Misalignment Risks Customer Trust

==Where You Can Find Us==

  1. Website: https://strategycast.com/
  2. Instagram: https://www.instagram.com/strategy_cast/
  3. Facebook: https://www.facebook.com/strategycast

==Leave a Review==
Hey there, StrategyCast fans!
If you've found our tips and tricks on marketing strategies helpful in growing your business, we'd be thrilled if you could take a moment to leave us a review on Apple Podcasts. Your feedback not only supports us but also helps others discover how they can elevate their business game!

  continue reading

535 episodes

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