In this episode of the Shift Happens podcast, we sit down with Christina Holt—seasoned digital strategist and executive growth advisor—to unpack what it really takes for small business owners and SaaS founders to make smart, sustainable tech investments. From defining a clear future state to overcoming industry resistance, Christina shares decades of insights to help leaders avoid costly tech missteps and scale with confidence. If you're overwhelmed by tools or unsure where to start, this conversation offers a practical, visionary roadmap to drive real outcomes.