Walk The Floor With Phillip Oakley | Strategy Sessions Podcast Strategy Sessions podcast

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Walk The Floor with Phillip Oakley | Strategy Sessions Podcast

2d ago 58:26

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Phillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping brands stand out and grow.

In this episode we discuss:

The power of questions and curiosity
Talking to your customers and the power of bringing the customer voice into the room
Overcoming objections for talking to your customers
What the movie Arthur Christmas can teach us about marketing
Riches in Niches
The power of visiting the store where your product is sold

Phillip Oakley

Phillip Oakley is a brand strategist and marketing consultant with over 20 years of experience helping brands grow and stand out across industries like technology, medtech, and consumer goods. In 2012, he founded Common Giant, a boutique consultancy that helps businesses leverage branding as a competitive advantage in a crowded marketplace.

Phillip has also served as VP of Brand Strategy, helping retail brands sell in, stand out, and sell through while consulting on marketing strategy and creative execution for various business models.

An energetic keynote speaker, Phillip shares insights on branding and creativity. He also lectures junior creatives and small businesses on effective marketing and is an eternal student of branding and marketing, having completed the Marketing Week Mini MBA and MAD//Masters.

Find Phillip on LinkedIn.

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Strategy Masterclass with Seth Godin

I’m doing a series of strategy masterclasses with Seth Godin in Ireland this spring. If you use code Eximo (capital E) then you’ll be able to grab a ticket for £225 instead of the full rate of £265.

You get to work with Seth, who will be joining remotely from his NYC studio, with me in the room and the team from Horrible Brands to help out with brand strategy. These events have been put together by the Event Queen Treena Clarke. Tickets available from here.

Strategy Sessions Host - Andi Jarvis

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Transcript

A full transcript is available on the episode page here.

97 episodes

#Business #Marketing #Andi Jarvis