Consistent branding isn’t just a nice-to-have, it’s how you build trust across every touchpoint.

In this episode of Straight to Voicemail, Rachel Elsts-Downey taps Matt Lyman, VP of Marketing at Flosum. He zooms in on why brand consistency isn’t just about design or tone, it’s about building trust. If you’re struggling to keep your message clear across a growing org, this conversation is your playbook.

You’ll learn:

• How consistent brand messaging builds trust across teams and with your audience
• Why clear documentation and shared strategy are key to staying aligned
• A simple shift in mindset that makes cross-functional collaboration actually work

Jump into the conversation:

(00:00) Why we wanted to talk to Matt Lyman about brand messaging

(00:36) Why consistency is the foundation of brand trust

(01:11) How documentation helps teams stay aligned

(02:11) Making strategies transparent and tied to business goals

(02:29) Creating feedback loops that keep messaging relevant

(03:20) What inconsistent email signatures say about your brand

(03:45) How internal trust shows up in external credibility

Straight to Voicemail is for CMOs, CEOs, and Heads of Marketing in B2B tech who want insights from the people who’ve been there. Each episode centers on one big question answered like a voicemail you’ll want to play again.

Don’t miss this conversation! Follow Straight to Voicemail and explore Genius Cuts for more B2B content strategy insights.