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Show Notes: In this high-energy conversation, host Andrew Biernat and sales expert Nicholas Loise dive into why the founder or CEO is often the worst person to manage the sales process (even if they are great at sales), and how to leverage your company's unique intellectual property to stand out in a crowded market.

Key Takeaways:

1. The reason that the founder can sell so well, and the reason they don’t make good leaders of the sales team
2. Why the "cost of lost sales" is such a significant yet commonly underestimated expense in business
3. The key talent and technology gaps that could be costing your company sales opportunities
4. The differences between star salespeople and effective sales managers (and why the best reps don't always make the best leaders)
5. Practical strategies for building a sales team aligned with your company's unique needs and story

We also explore the often-overlooked "cost of lost sales" - the biggest expense for many businesses. Nick shares insights on how he helps companies identify and address this critical issue.

This episode is a must-listen for any business owner or sales leader looking to maximize their revenue potential by addressing the hidden costs in their sales operations.

Want to be a guest on the StoryBuilders Podcast? Let's connect and see if it's a mutual fit! ---> mystorybuilders.com/podcastprecall