"Make an account that you can release your creativity on," advises visual storyteller jT NashVegas in this candid exploration of authentic content creation. jT shares the unconventional path that transformed him from a stay-at-home dad with a camera to Nashville's go-to videographer for capturing local culture with cinematic flair.
What's refreshing about jT's approach is his emphasis on practice over perfection. Rather than waiting for client opportunities, he turned everyday life, farmer's markets, community events, and local gatherings into content opportunities, amassing thousands of hours of practice while simultaneously building relationships throughout Nashville. "I realized I needed content to practice with," he explains, "and a lot of people wait till they get that job or that moment...But I just went out and shot."
The conversation takes an illuminating turn when discussing today's algorithm-obsessed content landscape. While acknowledging that text overlays and hook-driven formats might drive more views, jT maintains his commitment to creating timeless content through a clever strategy of multiple niche channels. This approach allows him to preserve artistic integrity while still maintaining visibility, a balancing act many creators struggle with.
What truly resonates is jT's liberating perspective on creator anxiety: "No one cares," he repeats, not as discouragement but as freedom from self-imposed pressure. His five "content creator commandments" offer practical wisdom for anyone feeling stuck: create a separate practice account, start with whatever equipment you have, get comfortable being uncomfortable, build relationships without expectation, and maintain genuine passion for the process.
Whether you're just starting your creative journey or feeling burnt out by algorithm chasing, this conversation reminds us that authentic content creation isn't about perfect execution but consistent practice and genuine connection. As jT puts it: "Quit watching videos about making videos and just go make one."