If your growth has stalled, it’s not always a motivation problem. Sometimes, it’s a model problem. This episode will show you exactly what to stop doing, what to start delegating, and what to fix if you want a business that scales without burning you out.

The CEO of Arvio Technology, Christopher Murray, joins Jonathan to unpack the often-ignored truths behind scaling a company that doesn’t rely solely on you. Christopher has led businesses through recessions, rebrands, and rebuilds, and here’s what he knows about scaling that most CEOs miss.

Christopher and Jonatahan talk about real leadership (the kind that shares wins and owns mistakes), how to avoid chasing every opportunity that comes your way, and why “who, not how” should become your new default mode.

If you’re a founder or CEO who’s exhausted by doing everything, this conversation will show you how to do things differently.

You’ll walk away with practical, no-nonsense strategies to structure your business for scale without sacrificing your time, team, or sanity.

In this episode of Stories of Scale with Jonathan Herps, you’ll discover:

• Clarifying your value proposition by shifting from “what we do” to “what pain we solve” (07:39)
• The first things to fix before you try to scale (10:01)
• How planning around your “big 5” priorities builds consistency and momentum even when everything feels chaotic (11:50)
• What resilient businesses do differently and how to prepare your business now to withstand the next storm (15:35)
• The mindset that separates problem-finders from problem-solvers (18:46)
• How to use pain-based selling to increase conversions and shorten sales cycles (21:35)
• The one trait every high-functioning leadership team shares (22:38)
• Top learning habits of high-level CEOs to stay sharp and future-proofed (25:25)
• How to grow faster by doing less with the 80/20 scaling method (31:33)

Key takeaways for CEOs and business owners:

• How to focus on just 5 things a day that actually move the business forward
• Why you can't sell anything unless you're solving real pain
• What most leaders get wrong about scaling, and the mindset shift that unlocks true growth
• The 80/20 principle: how to d

CONNECT WITH JONATHAN HERPS

Website: www.scaleupgrowth.co

LinkedIn: www.linkedin.com/in/jonathanherps

Facebook: www.facebook.com/scaleupgrowth

Instagram: www.instagram.com/scaleupgrowth

Youtube: www.youtube.com/@scaleupgrowth

Email: [email protected]

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