What really happens when you commit to 30 days of Reels?

I tested it for myself, and while I didn’t hit all 30, I still walked away with higher reach, more engagement, and some surprising takeaways about what actually works on Instagram.

In this episode of Stop the Scroll, I’m talking about my 30-day Reels experiment – from what I posted, what the analytics showed, and the lessons I’ll carry into my strategy moving forward. From the boost in non-follower reach to the power of repurposing and reposting, I’m sharing the wins, the struggles, and the real numbers you can learn from.

If you’ve ever wondered whether posting daily is worth it, or if you’ve struggled to balance consistency with strategy, you’ll walk away with practical insights to help you set realistic benchmarks and create content that fits your business (and your bandwidth).

Episode Highlights:

• The results of Heidi’s 30-day Reels challenge (and where she fell short)

• How Instagram’s recap features and insights can help shape your content strategy

• Why consistency matters more than going viral—and how to set your own benchmarks

• The role batching, repurposing, and reposting play in staying consistent

• Lessons on balancing strategy with sustainability in your marketing

• Why clarity in your message matters more than how often you post
  
  

Resources & Mentions:

• 30 Days of Reels Lead Magnet

• Q4 Marketing Masterclass Waitlist

• Book a 1:1 Strategy Session
  
  

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Connect with me:

Website - https://www.heidijschmidt.com/

Instagram - https://www.instagram.com/HeidiSchmidtCreative

Facebook - https://www.facebook.com/HeidiSchmidtCreative/

LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - [email protected]