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Episode Summary:
In this episode, Rita unpacks why you keep circling the same goals but don’t make real progress—and spoiler alert: it’s not because you’re lazy. It’s because your brain is running old programs designed for survival, not success. Rita explains the psychology behind self-sabotage, introduces her three powerful tools for creating momentum, and invites you to take radical ownership of your focus, identity, and habits—one small step at a time.

Top 5 Takeaways:

1. You're not broken—you're running a "competing intention."
   A part of you wants success, but another part wants safety. Awareness is the first step to integration.
2. The brain is wired for survival, not success.
   That’s why fear kicks in when you try to grow, and why even the idea of success can feel threatening.
3. Clarity + Accountability > Hustle.
   You don’t need to work harder—you need aligned actions, a simple plan, and someone to hold you to it.
4. Focus creates evidence; evidence rewires belief.
   Your brain finds proof for whatever you believe.
5. You don’t rise to the level of your goals—you fall to the level of your patterns.
   To create new results, you must stack new habits and shift your self-identity.

Time Stamps:

09:08 The unconscious vs. resourced self—and what both really want

13:47 The problem with past programming and why we stay small

18:51 Personal story: bullying, self-worth, and identity healing

23:40 How we gas-brake our goals (and fool ourselves doing it)

26:01 Tool #1: The Focus Formula – commit to one result this week

29:24 Tool #2: Daily Evidence List – track one momentum action/day

38:54 Tool #3: Habit Stacking – drop the old stackers, build new ones

43:33 Reality vs. expectation: bridge the gap with aligned strategy

Resources & Next Steps:

Tools:

1. The Focus Formula – Choose one result to focus on for the week
2. Daily Evidence List – Track one action per day that builds momentum
3. Habit Stacking – Tie powerful behaviors to existing routines

The Big Leap by Gay Hendricks

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Links/Resources:

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