Whether you run a marketing company or are a business owner with a new venture, it can be difficult to stand out from the crowd and spread the word. Storytelling is one technique that most experts advise. Why? Because our brains are designed for telling and listening to stories. An inspiring story draws us into the narrator's experience.
Join co-hosts Nola Boea and Lori Vajda as they explore the magic of brand storytelling with David Fischette. Learn how to connect brand stories with your target audience by using the tricks, techniques, creative applications, and action steps discussed in this episode.
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By the end of this episode, you’ll learn

• Gain insights into how to create stories that resonate with your target market, reflecting their values and aspirations
• Learn to incorporate storytelling into different platforms, including social media, video content, blogs, and live events, to produce a unified and powerful brand narrative.
• Practical tips, steps, and strategies to align your brand's values, mission, and personality with your storytelling efforts
• How to use storytelling to captivate your audience, keep them coming back for more, and nurture customer loyalty

Key points Lori and Nola are sharing in this episode:
(04:15:84) What brand marketing and brand advertising have evolved into is so different today than in traditional marketing.
(06:02:33) This is why brand storytelling is the future of marketing and how sales teams can use storytelling to strengthen their brand and messaging.
(08:27:06) The connection between a person’s experience, passion, storytelling, and marketing. This is how you connect customers to your offer.
(10:59:19) A good story doesn't have to be true, it has to tell the truth. Here’s what David thinks makes a story good or bad, and what he says many marketers are getting wrong.
(12:21:4) Event organizers, marketing firms, and sales departments can use these four steps to develop a unique brand story.
(16:11:25) Our brains are wired for stories, here’s an example of how David uses storytelling experientially in the events he produces.
Resources
Go West Creative Group
Instagram - Digiwest
Connect with David Fischette - LinkedIn

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Podcast Transcript