Have you wondered how effective cold email marketing is? As a tried and tested, inexpensive, and easy to maintain marketing tool, email is very effective. Research has shown that, as a business owner or marketer, you can expect an average ROI of $42 for every $1 spent on email marketing.
In this episode, co-hosts Nola Boea and Lori Vajda share four innovative tips along with concrete examples so you can get started creating cold emails that won’t collect digital dust.
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In This Episode You’ll Learn

• What is cold email marketing, and why should you be doing it?
• Hw to create the type of emails that readers love and look forward to reading.
• Secrets of successful cold email marketers.
• Why business owners need to embrace cold email marketing.

Key points Lori and Nola are sharing in this episode:
(02:37:90) The vast majority of marketers seem to follow this format. Here’s what you should do instead.
(04:49:91) Four email marketing tips for cold emails that are sure to be a lot more successful in 2023.
(06:30:23) The number of customer touchpoints needed has increased. This is how and why you should use touchpoints in your email marketing.
(09:02:30) To avoid making this common mistake when sending the first cold email, we recommend you try these 5 recommendations instead.
(17:42:97) Just like a memorable meal requires a few key ingredients, so does a memorable email. Try this with your next cold calling email.
Resources
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Podcast Transcript