Storytelling has become a business buzzword, and for good reason. Stories will never go out of style. Brand or business stories have the power to spark curiosity, make emotional connections, and persuade people to take action.
In this episode, co-hosts Nola Boea and Lori Vajda explore how the power of storytelling, whether shared in the form of customer reviews and experiences, analogies, metaphors, or personal experience, can elevate your brand in the minds and hearts of your ideal customers.
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In This Episode You’ll Learn

• What is business storytelling?
• How you can use stories to help your business stand out in a crowded market space, and win over customers.
• The elements of business storytelling.
• Why brand and business stories have the power to spark curiosity, make emotional connections, and persuade people to take action.

Key points Lori and Nola are sharing in this episode:
(03:11:70) How stories light up these specific (sensory or motor) regions of the brain when activated.
(05:07:31) This is an example of how telling a story activates brain regions and somatic experiences.
(10:50:93) These are the five foundational elements to help you become a good storyteller. Best of all, they’re so easy to do, anyone can use them.
(17:42:13) This is how a listener can and will use your story and apply it to themselves.
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Podcast Transcript