The Art of PR: How Small Businesses Can Earn Media Coverage with Ed Katz

Episode Summary

In this invaluable episode of Stay On Course, host Julie Riga sits down with Ed Katz, an award-winning PR expert and founder of Katnip Marketing, to reveal how small businesses can effectively cut through media clutter and gain valuable publicity. This conversation delivers powerful media strategies and PR insights for entrepreneurs, authors, and service providers looking to amplify their brand without a massive budget.

Ed shares his journey from media professional to PR specialist, revealing essential publicity techniques that have helped clients ranging from small business owners to Oscar-nominated actors achieve remarkable media success. Whether you're looking for social media growth strategies, press outreach tactics, or podcast promotion methods, this episode provides actionable wisdom on how to build credibility and attract media attention.

Perfect for entrepreneurs, authors, and marketing professionals, this discussion explores the publicity mindset needed to transform your business visibility. Ed shares practical advice on leveraging social media, crafting compelling pitches, and creating newsworthy moments that journalists can't ignore.

Key Takeaways

• Discover the "magic number" of social media followers that makes journalists take notice
• Learn why Facebook often outperforms LinkedIn for business promotion
• Master the 7 key moments every business should send press releases
• Understand how to position yourself as a subject matter expert in your field
• Develop a media outreach strategy that gets consistent results
• Learn from real case studies, including how Ed helped grow a celebrity podcast to the top 3%
• Balance promotional content with valuable information using the 80/20 rule
• Build authentic relationships with journalists and media outlets
• Leverage charity work and company milestones for positive PR
• Create a publicity strategy that aligns with your business goals

About Ed Katz

Ed Katz is the founder of Katnip Marketing, a PR firm specializing in helping small businesses and celebrities earn valuable media coverage. With a team certified by Google, Meta, and Yelp - a distinction held by less than 3% of agencies - Ed has helped numerous clients achieve remarkable publicity success. His approach focuses on combining strategic social media growth with targeted media outreach to deliver maximum impact.

Connect with Ed

Website: Katnipmarketing.com

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About Julie Riga

Julie Riga is a certified coach, speaker, and host of Stay On Course, a podcast inspired by her father's legacy that helps professionals align purpose with performance. With extensive experience in corporate training and executive coaching, Julie is passionate about empowering entrepreneurs and business leaders to achieve their full potential.

Based in New Jersey, Julie has worked with organizations worldwide, helping them develop leadership capabilities and create meaningful growth. Her unique perspective blends practical business strategies with personal development insights.

Learn More About Julie: https://www.julieriga.com/