"Ridiculously Easy" Customer Experience Secrets with David Avrin

Summary:

Julie Riga sits down with David Avrin, one of the world’s most in-demand customer experience speakers and author of "Ridiculously Easy to Do Business With." David reveals why businesses lose customers to friction (not competitors), how to future-proof your client interactions, and why "speed" is the new loyalty driver. Packed with laugh-out-loud stories and actionable fixes for broken customer journeys.

🔥 Key Takeaways (Share These Snippets!):

🔹 The 3 Non-Negotiables of Modern Customer Experience

1️⃣ SPEED WINS

• Harvard study: Respond within 5 minutes = 100x better conversion

• "Money loves speed" – slow responses = lost revenue (even if you’re "good")

2️⃣ CONVENIENCE IS KING

• QR code menus? "I’m 61—I can’t read tiny text!" Why businesses alienate buyers.

• Self-checkout isn’t an "option"—it’s cost-cutting disguised as choice.

3️⃣ OMNICHANNEL OR DIE

• Gen Z wants TikTok DMs. Boomers want phone calls. Serve both or lose both.

• "Contact forms are voicemail of the internet—nobody fills them out!"

🔹 Brutal Truths About Competition

• "Your ‘superior quality’ is irrelevant—it’s the entry fee, not the differentiator."

• Customers compare you to Amazon/Uber: "Why can’t you track my order like they do?"

🔹 AI & Chatbots: The Double-Edged Sword

• "AI should free you to talk to more humans—not replace them."

• Google’s "no phone number" policy: "They’re the worst to do business with!"

🔹 Viral-Worthy Soundbite

"Your competitors aren’t just good—they’re good people. Stop relying on ‘nice’—be RIDICULOUSLY easy."

📌 Actionable Fixes (Perfect for Carousels!)

✅ Speed Hack: Forward contact forms to 3 team members (including you) to guarantee <5-min replies.

✅ Convenience Test: Have a 12-year-old and a 70-year-old navigate your website. Where do they rage-quit?

✅ Omnichannel Audit: Offer phone, text, email, Calendly—then let customers choose.

Connect with David:

LinkedIn: David Avrin

About Julie Riga:

Learn More About Julie: Julie Riga

Julie Riga is a certified coach, trainer, speaker, and author with over 20 years of experience in the Pharma Industry. Julie's education is vast with studies that include business, communications, training, and executive coaching.

Julie started on this journey because she had a strong desire to pass on the knowledge and skills passed on to her by her father, Ennio Riga, an inspirational man who taught her how to keep going irrespective of the challenges that life may present you with.

Based in New Jersey, Julie has traveled the world supporting corporations, business leaders, and individuals on their journey of empowerment and growth.