In this week's episode of Startups with Stu, discover what happens when you combine the hype of custom sneakers with B2B marketing. Matt Williams reveals how his company DSCMFRT is transforming corporate gifting and social media engagement by turning Nike and Adidas sneakers into viral marketing assets. From crafting money-themed Air Jordans to creating region-specific designs for real estate firms, Matt shares how a traditional sneaker customization business evolved into a B2B success story that's generating 40+ hours of LinkedIn video views from 30-second content. With fascinating stories of corporate shoe designs and viral unboxing moments, Matt breaks down his innovative approach to turning mundane business logos into conversation-starting footwear that employees actually want to wear. His journey reveals an unconventional path to building recurring revenue streams, transitioning from one-off shoe sales to full-scale social media management and LinkedIn advertising services. For entrepreneurs looking to stand out in crowded B2B spaces and marketers seeking fresh engagement strategies, this episode offers a masterclass in turning physical products into digital marketing gold.