Alicia Vianga turned 19 years of working in the hospitality industry into an innovative retail business and empowering non-profit supporting breast cancer survivors.
In 2005, she founded Premier Jour, a boutique that provides customers with unique shopping experience as well as certified bra and breast prosthesis fittings. Alicia worked with a major hospital in Toronto on the development of an official Bra and Breast Prosthesis Fitting Guide.
This work inspired Alicia to create after BREAST CANCER in 2012 a charitable organization focused on ensuring financially strained survivors of breast cancer have access to the necessities they need. Under Alicia’s leadership, the organization involves over 300 volunteers and interns and has helped support 5000 women to date.

In this episode, we learn how creating a non-profit rooted in profit and how the path of politics intersect.
To learn more, visit www.afterbreastcancer.ca