The eldest daughter of two immigrant entrepreneurs, Priyanka Murthy has a talent and passion for the law. She became a Fulbright Scholar, a cum laude Northwestern Law graduate, an editor of the Law Review, and a law clerk to two prolific federal judges. But a side hustle with her parents’ small jewelry wholesale business made her realize that the jewelry industry was outdated and ripe for disruption.

To meet this challenge head on, Priyanka launched Access79 to eliminate the risk of buying fine jewelry online by providing a personal and curated, convenient, digital-meets-high-touch shopping experience. The company later rebranded to become Array.

Today, Priyanka counts Jennifer Lawrence, Jennifer Lopez, and Rachel Zoe as fans of her jewelry.

In this episode, you will hear:

• The methodical step Priyanka took to test out her try-before-you-buy solution instead of simply selling for revenue
• Priyanka’s unique business model and how she convinced talented designers to work with her in this new way
• Why working at the intersection of a tech company and a luxury brand is different than other types of startups

Take 15% off your first full price order with code ArrayRenegade15

Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com