Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by StartupSoft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by StartupSoft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Janelle Benjamin, founder of SuperData: M&A by Nielsen

24:08
 
Share
 

Manage episode 317602620 series 3152585
Content provided by StartupSoft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by StartupSoft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In late 2000s, Janelle Benjamin predicted the upcoming digitalization of the gaming industry and started SuperData, an ahead-of-its-time market intelligence and analytics company for digital games and VR. She grew the company to dozens of employees, millions in revenue and a successful exit to Nielsen.

On this episode of the Startup Exits Podcast, we chat with Janelle about:

• What is market intelligence and how is it collected?

• Analytics now vs 10 years ago

• Running a business with your husband/wife

• The future of the gaming industry

• Privacy and data collection in games

• Acquisition by a competitor

Janelle Benjamin currently mentors and invests in startups run by underrepresented founders.

Startup Exits is brought to you by StartupSoft. New episodes every month, subscribe for more.

  continue reading

25 episodes

Artwork
iconShare
 
Manage episode 317602620 series 3152585
Content provided by StartupSoft. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by StartupSoft or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

In late 2000s, Janelle Benjamin predicted the upcoming digitalization of the gaming industry and started SuperData, an ahead-of-its-time market intelligence and analytics company for digital games and VR. She grew the company to dozens of employees, millions in revenue and a successful exit to Nielsen.

On this episode of the Startup Exits Podcast, we chat with Janelle about:

• What is market intelligence and how is it collected?

• Analytics now vs 10 years ago

• Running a business with your husband/wife

• The future of the gaming industry

• Privacy and data collection in games

• Acquisition by a competitor

Janelle Benjamin currently mentors and invests in startups run by underrepresented founders.

Startup Exits is brought to you by StartupSoft. New episodes every month, subscribe for more.

  continue reading

25 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play