How to Find Customers and Make Sales When You’re Just Starting Out

Each one is rooted in real-world startup experience and focuses on clarity, momentum, and trust-building.

1.

Clarity Beats Complexity: Know Who You’re Talking To and What You’re Offering

When you’re starting from scratch, the biggest sales killer is confusion. If people don’t understand exactly what you do, who you serve, and how your product or service helps them, they won’t buy. You don’t need a complicated marketing funnel or clever slogans—you need a simple, clear message.

Help your audience get laser-focused on:

• Who their ideal customer is (age, lifestyle, needs, pain points)
• What specific transformation or benefit their product delivers
• Why someone should choose them over other options

The clearer your value proposition, the more attention you’ll attract—even without a big budget. People don’t buy what they don’t understand. They buy what feels relevant and easy to grasp.

2.

Visibility Comes from Repetition—Not Just Creativity

Most startups don’t have the luxury of huge ad spends or celebrity endorsements. So how do you build visibility from nothing? Consistency. Being visible in the right places, over and over again, is what makes a brand feel familiar—and people buy from brands they recognize and trust.

This includes:

• Showing up regularly on one or two key platforms (email, social, events, referrals)
• Sharing helpful, authentic content that your audience actually values
• Repeating your core message again and again

You don’t need to go viral. You need to become familiar. Sales come from people seeing your name often enough that they remember you when the need arises.

3.

Sales Start with Conversations—Not Campaigns

In the early days of a business, your biggest asset isn’t your website or your social media—it’s your ability to connect with people one-on-one. At this stage, sales don’t come from ads—they come from conversations.

Encourage listeners to:

• Talk to people about what they’re building
• Ask potential customers what problems they’re trying to solve
• Offer solutions and ask for the sale directly

Sales is not about pressure—it’s about service. The more confidently and sincerely you speak about how your offer can help, the more sales you’ll start to make—even when you’re brand new.

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