How Faith and Partnership Created a Publishing Empire
Manage episode 488134408 series 3324280
What happens when unwavering love meets an entrepreneurial dream? The extraordinary story of Reader's Digest reveals how genuine partnership can transform rejection into worldwide success.
When DeWitt Wallace developed his concept for a magazine featuring condensed articles in 1910, publishers everywhere rejected him. Facing discouragement and nearly abandoning his vision, everything changed when he met Lila Atchison, a Presbyterian minister's daughter who saw potential where others saw failure. Her steadfast belief in DeWitt's dream reignited his determination, leading him to try direct mail marketing to potential subscribers. They were more than spouses; they were true friends who encouraged, supported, and respected each other completely. When two hearts believe in each other and in God's purpose, they truly can accomplish absolutely anything.
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1. Welcome to Starting Right (00:00:00)
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