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How Faith and Partnership Created a Publishing Empire

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Manage episode 488134408 series 3324280
Content provided by DannyMac. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DannyMac or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when unwavering love meets an entrepreneurial dream? The extraordinary story of Reader's Digest reveals how genuine partnership can transform rejection into worldwide success.
When DeWitt Wallace developed his concept for a magazine featuring condensed articles in 1910, publishers everywhere rejected him. Facing discouragement and nearly abandoning his vision, everything changed when he met Lila Atchison, a Presbyterian minister's daughter who saw potential where others saw failure. Her steadfast belief in DeWitt's dream reignited his determination, leading him to try direct mail marketing to potential subscribers. They were more than spouses; they were true friends who encouraged, supported, and respected each other completely. When two hearts believe in each other and in God's purpose, they truly can accomplish absolutely anything.
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1. Welcome to Starting Right (00:00:00)

1314 episodes

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Manage episode 488134408 series 3324280
Content provided by DannyMac. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by DannyMac or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

What happens when unwavering love meets an entrepreneurial dream? The extraordinary story of Reader's Digest reveals how genuine partnership can transform rejection into worldwide success.
When DeWitt Wallace developed his concept for a magazine featuring condensed articles in 1910, publishers everywhere rejected him. Facing discouragement and nearly abandoning his vision, everything changed when he met Lila Atchison, a Presbyterian minister's daughter who saw potential where others saw failure. Her steadfast belief in DeWitt's dream reignited his determination, leading him to try direct mail marketing to potential subscribers. They were more than spouses; they were true friends who encouraged, supported, and respected each other completely. When two hearts believe in each other and in God's purpose, they truly can accomplish absolutely anything.
We would love to hear your comments. Send us a Text Message

Support the show

  continue reading

Chapters

1. Welcome to Starting Right (00:00:00)

1314 episodes

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