Alan and his partner wanted to start a business, so they decided to base this on their passion for keeping fish, so they founded Lakeuden Akvaariotarvike Oy. He tells Mark how they started importing, distributing and retailing aquariums across Finland. He explains that they started without a concrete business plan, but now planning for the future HAS become more important, especially as they are now considering how to expand and grow the business.

Alan’s tips about serving discrete customer segments, via separate online stores, and how to maximise their profitability, are a must-listen for any potential entrepreneur.

🐡 B2B distributor www.aquatics.fi | 🐠 B2C retailer www.fishtank.fi

Read about the project https://www.syo.fi/blogi/maahanmuuttajayrittajyydesta-pitovoimaa-etela-pohjanmaalle/