452: Breaking Through the “First Client” Barrier with Meg Rentschler, MSW, PCC

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Are you a purpose-driven coach who wonders why you’re staring at an empty calendar? Are you unsure about getting those first crucial clients? If you’re caught in the frustrating cycle of needing experience to get clients and needing clients to get more experience, you are not alone. More importantly, you are closer to breaking through than you think. Join me in today’s solo episode to uncover the key to a new coach’s biggest mountain to conquer: landing those first few game-changing clients. We’re diving into this essential topic right now with practical strategies you can implement today. Your first client is waiting for YOU!

Show Highlights:

Make a mindset shift around the “experience paradox.”
Three permission slips to give yourself:
Permission to be a beginner
Permission to start before you feel “ready”
Permission to charge for your value
Concrete action step #1: Write down one instance when you helped someone create a solution for an issue.
Strategies for inviting clients into your space:
Think of your warm market as your gold mine.
Determine your three circles of influence. (“You cannot be a secret and a success at the same time.”)
Build your Know-Like-Trust factor by providing value. Be clear and specific!
Use your warm market as an opportunity to offer barter coaching.
Concrete action step #2: Identify 10 people in your warm market who need what you offer or might know those who do. Reach out to one person today.
Using the Beta Client Approach:
Position yourself as someone launching a beta program for your coaching methodology. (This reframes your newness as exclusivity.)
Take on a limited number of beta clients for a specified time frame.
You can build your client base and clarify your offering to achieve exceptional results.
Concrete action step #3: Consider your ideal client and develop a simple beta program tailored to your coaching niche.
Building credibility without experience: Where to begin:
Leverage your training and certifications.
Share your personal transformation story.
Connect your professional background to coaching.
Gather micro-testimonials from informal helping situations.
Create consistent, valuable content.
Concrete action step #4: Create your own credibility stack. (Check out SCS 336, What’s Your Value Proposition?)
Meg’s 7-day challenge: Are you up for it?

Resources:

Connect with Meg:

Explore past episodes and other resources at www.STaRcoachshow.com.

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