What if the key to standing out wasn’t about doing things better than your competitors, but about focusing on what they’re not doing at all?

In this episode, I’m sharing a personal story from my college swimming days where trying too hard to beat the competition led me to make a costly mistake—and a crucial lesson in marketing strategy.

You’ll hear about reverse benchmarking, a concept from U.K. marketer Rory Sutherland, and how it helped one restaurant redefine their service by focusing on what others were neglecting. Instead of copying what others were doing best, they leaned into what wasn’t being done—and turned it into their competitive advantage.

I’ll also share how I’ve applied this strategy to Mic Drop Moments, my video marketing service, to serve clients who are being underserved by the market. This approach has allowed me to carve out a unique space in a crowded industry and help clients get visible without competing on the same tired strategies.

So if you’re tired of following the herd and want a more strategic way to stand out, this episode will give you a fresh perspective on how to rethink your approach and make your competition irrelevant.

Resources

Build your brand on social media effortlessly: Learn more about Mic Drop Moments

🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
👉 Book your Standout Call here: https://standoutcall.com

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

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